Casual Dining Chains in the UK have seen a rapid explosion in demand, a number of failures and an influx of competition emerging from new and inventive sources.
Consumers are becoming increasingly demanding, expecting fast service, great food, entertaining environments - in short, an experience that is "Instagramable".
Everyone is working on tight margins, feeling the threat of rising prices due to Brexit, and as a result many are struggling to work out how to increase profits and/or simply survive.