Blog

From insights come answers.

A series of articles on increasing enterprise value
from the Insider Pro consultancy team.

Darin Crosby

Procurement & business leader with extensive global experience over 27+ years across a variety of industries with a track record for exceeding objectives. Led both greenfield and change programs within a number of global matrix organisations building and developing teams. Key expertise in:- - Indirect & Direct procurement strategy & transformation - Team leadership, mentoring & development - Business strategy, Operational Excellence & Change management - Leading Category management teams - Marketing services & media procurement - maximising value & ROI on spend
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Recent Posts

3 ways to reduce marketing budget without impacting sales

Posted by Darin Crosby

Saving money on marketing isn’t just about cutting the cost of a retainer or getting a new website cheaper.

Depending which study you read, marketers waste anywhere between 26% and 60% of marketing spend, and in our own experience of working with SMEs and larger businesses, up to 50% of marketing expenditure is wasted.

The key then is to identify and eliminate those areas of wasted marketing spend without impacting sales.

There are three key areas of waste:

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Topics: How to grow a business