Blog

From insights come answers.

A series of articles on increasing enterprise value
from the Insider Pro consultancy team.

3 ways to reduce marketing budget without impacting sales

Posted by Darin Crosby

Saving money on marketing isn’t just about cutting the cost of a retainer or getting a new website cheaper.

Depending which study you read, marketers waste anywhere between 26% and 60% of marketing spend, and in our own experience of working with SMEs and larger businesses, up to 50% of marketing expenditure is wasted.

The key then is to identify and eliminate those areas of wasted marketing spend without impacting sales.

There are three key areas of waste:

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Topics: How to grow a business

3 keys to unlocking business growth in the UK

Posted by Jeremy Bowley

Few businesses experience the joy of uninterrupted, problem-free growth; most hit bumps in their journey.

Why is it that any two businesses in the same industry facing the same challenges can have completely different outcomes?

Why do some overcome challenges and others fail to fulfil their potential?

And what is the key to unlocking business growth?

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Topics: How to grow a business

How do you calculate Enterprise Value?

Posted by Jeremy Bowley

"Enterprise Value" is a term that is used to value a business beyond it's market capitalisation.  The usual definition is market capitalisation (share price multiplied by the number of outstanding shares) plus net debt.

But we think that enterprise value can and should be looked at in an entirely different way....

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Topics: Procurement Consultancy, How to grow a business

5 ways to accelerate business growth

Posted by Jeremy Bowley

Companies that have surpassed the £20m turnover mark have already worked hard to structure their business in a way that maximises business growth and the value of their enterprise;

They’ve been focused on driving sales

They've negotiated costs to the best of their ability

They’ve reviewed and optimised their operational processes.

In short, they’ve already examined each area of the business.

Yet many CEO’s and investors that I speak to know that they could do even better. They’re just not sure how.

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Topics: Procurement Consultancy, How to grow a business